HALEY WINSTEAD

Hi there! I’m Haley, a creative marketer and graphic designer with a passion for strategic content marketing and design with a unique track record that spans from grocery, healthcare, and live music promotion.

MY EXPERIENCE

Experienced creative content marketing professional skilled in design, branding, and website management. Proficient in both independent in-house projects and management of a small team.

Visit my LinkedIn

Albertsons
Marketing Manager
Intermountain Division
Oct ’24 – Current

Underdogs Non-Profit
Co-Founder &
Creative Director
March ’22 – Current

Health Insurance Exchange
Sr. Content Marketer
May ’19 – Oct ’24

Boost Media Agency
Marketing Manager & Graphic Designer
Dec ’17 – May ’19

Olympic Venue
Marketing Manager & Graphic Designer
Dec ’17 – May ’19

Treefort Music Fest Public Relations Assistant
Mar ’15 – May ’17

MY WORK

Albertsons Companies

As a Marketing Manager at Albertsons Companies, I lead strategic digital marketing initiatives for the Intermountain Division, driving customer engagement and enhancing brand visibility across multiple platforms. My role includes developing and executing loyalty programs that improve customer retention through data-driven personalization, optimizing the customer journey for increased engagement. Collaborating closely with merchandising, analytics, and creative teams, I ensure marketing efforts align with division goals, delivering impactful and targeted campaigns.

Specific examples of my work are available
upon request.

Moody App

Moody is a digital platform prototype designed to enable users to create and organize visual collections of images, colors, and other design elements. I created this project to gain hands-on experience with Adobe XD and to challenge myself on a project outside of my comfort zone. The goal was to develop an application with features not currently available on any leading social media platforms.

Underdogs Venue

At Underdogs Boise, I lead the charge in creating dynamic marketing strategies for live music events and our future concert house. My role involves website and collateral design, crafting compelling content across various platforms, and building strong relationships with our community partners. Through innovative marketing plans and effective engagement, I help amplify our events and foster a vibrant local music scene.

Visit Website

Health Insurance Marketplace

I spearhead content marketing efforts for the Idaho Health Insurance Marketplace, focusing on driving lead generation, customer engagement, and retention. My role involves crafting visually compelling content, managing our external website and collaborating with cross-functional teams to enhance our impact.

Visit Website

Graphic Design

With a strong background in graphic design, I specialize in creating visually compelling content that captures attention and drives engagement. My work has spanned various industries and platforms. My design approach combines creativity with strategic insights to deliver impactful visuals that resonate with target audiences.